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Introduction to Plan

EXECUTIVE SUMMARY

1.1 Financial Needs

1.1.1 Financial Projections

1.1.2 Business Valuation

1.2 CAPEX and OPEX Analysis

1.2.1 Capital Expenditure (CAPEX)

1.2.2 Operating Expenditure (OPEX)

1.3 Aim

1.4 Mission and Vision Statements

1.5 Keys to Success

1.6 Objectives

1.7 Company Overview

1.8 Expansion Plan

REGISTERED NAME AND CORPORATE STRUCTURE

2.1 Management and Investor Equity

2.2 Business Model

2.3 Management and Staff

2.4 Risk Management

2.5 Exit Strategy

PRODUCTS AND SERVICES

3.1 Products

3.2 Services

INDUSTRY ANALYSIS

4.1 Target Market

4.2 Industry Analysis

4.3 Competition

MARKETING PLAN

5.1 Marketing Overview

5.2 Strategy and Implementation Summary

5.3 Marketing Strategy Summary

5.4 Marketing Channel

5.4.1 Online Initiatives

5.4.2 Offline Initiatives

LEAD GENERATION PLAN

6.1 Pricing

SALES STRATEGY

Financial Plan

Table: 5 Years Business Valuation Analysis (IRR, NPV, Earning Based Valuation, Sales Based Valuation, etc.)

Table: Business Highlight Forecast (Sales, Gross Margin, and Net Profit Analysis)

Chart: Business Highlights Forecast (Sales, Gross Margin, and Net Profit Analysis)

Table: Start-up Analysis (Assets, Liabilities, and Capital)

Chart: Start-up Analysis

Table: Market Analysis including Annual Growth and CAGR Analysis

Chart: Market Analysis including Annual Growth Analysis

Table: Sales Forecast including Direct Cost of Goods Sold in Percentages (%)

Chart: Sales Forecast Colored Graph

Table: Detailed 5 Years Personnel Plan

Table: Start-up Funding Requirements Analysis (Equity and Debt Financing)

Table: Break-even Analysis

Chart: Break-even Analysis

Table: Profit and Loss Pro Forma (Including Gross Margin Analysis)

Chart: Profit Colored Graphical Analysis

Chart: Gross Margin

Table: Comprehensive Cash Flow Analysis

Table: Balance Sheet Pro Forma Analysis (Business Net worth Appraisal)

Table: Ratios (Presents Key Business Ratios Investors Require)

Other Relevant Analysis, Charts, and Graphs